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Buying Computer Dummy

5 Sure-Fire Tips for Buying a New Computer

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...... systems are even sold at or below the dealer cost. When you're buying a computer, it never hurts to ask for a better deal, but don't be surprised if you only get a few dollars off, if anything.

Over the close to 20 years I've sold computers, I watched the profit margins go from over 40% to less than 5%. It's almost embarassing to offer a $20 discount on a $2500 computer system, but that could mean the difference between making and losing money on the sale.

What you can do to get the best price is to do some comparison shopping. Most computer stores offer price-matching guarantees, so if you find your computer for less at another store, most dealers will match or beat that price, even if it means they lose money.

4. How Do Computer Stores Make Any Money'

You might be wondering how these computer stores make any money if they're selling computer for so little profit.
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Their money is made on add-on items. The highest profit areas in most computer stores are cables and "consumable" products such as printer ink and paper.

Printer ink is a huge money-maker for most computer stores (even more so for the printer manufacturers). Why is this' Once you've bought a printer, you're going to have to replace your ink at some point, and continue to replace it as it runs out.

Most chain computer stores and office supply stores that carry a large selection of ink cartridges make more from ink than they do from the computers themselves.

Cables also have huge markups. A cable that costs the store $2-3 will often sell for $20-30. That's ten times their cost!

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If you're buying a new computer, you will likely need to buy some cables. Some items - printers, for example - don't often include the cables needed to hook them up.

Many printers also come with "starter" ink cartridges that are only half-full. You might also want to pick up some extra ink cartridges.

This is where you should be able to negotiate a better price. Don't expect the salesperson to throw them in for nothing, but they should be willing to offer you a better price. After all, if you're happy with their service, you'll probably continue to buy your ink, paper and other products from that store in the future.

5. What Software is Included'

The last secret of buying a new computer has to do with the software that is included. Most new computer systems include quite a few programs and sometimes the value of the software can be quite high.

Something to watch out for when looking at the included software is "trial versions" or "limited editions".

Many programs that are preloaded are either crippled versions that don't have all the features of the full program, or trial versions that will only run for a certain amount of time before they expire.

Computer are often sold with trial versions of the following types of software:

- antivirus
- firewall
- MS Office or other office suites
- Accounting - both business and personal

The computer manufacturers generally don't make it easy to tell whether the software on their systems are trial versions or limited versions. This is a question that you should specifically ask if you can't find the answer in their promotional information.

If you're buying a new computer with trial versions of the software, keep in mind that you will need to pay to continue using it after the trial period is over. This is an added cost that you need to consider as part of your overall budget.

These five "secrets" of buying a new computer are fairly common sense, but they are not always made clear up front. Knowing what to ask will help you in two ways. First, you can be sure you are getting the right computer for your needs.

Second, if the salesperson or company that you're dealing with explains these things to you without being asked, you'll know you're dealing with someone who is honest and upfront.

Knowing you can trust the people you're dealing with is an invaluable feature of your new computer system.

About the Author

John Lenaghan offers easy-to-understand advice at the Computer Help Squad website. Sign up for our newsletter and receive your free report "5 Critical Steps to Protecting Your Computer on the Internet" at http://www.computer-help-squad.com/5steps

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